Jan 1st, 2007 – Jan 31st, 2015: This Is Africa (www.thisisafrica.me), managed from Amsterdam
Function: Chief Editor
Responsibilities: Editorial budget management, and daily management of daily editorial content: commissioning features; writing articles; copy-editing/re-writing, formatting and publishing submissions online; managing social media accounts (Twitter and Facebook) and using them to drive traffic to website; finding/hiring writers; producing videos.
Feb. 2000 – June 2008: Waterstone's Booksellers, Amsterdam
Function: Senior book-buyer/seller, Waterstone’s, Amsterdam
Responsibilities: Managing the fiction section; meeting publisher representatives and choosing which new titles to buy for all departments; managing the stock budget and the return of unsold stock.
May 1998 – Oct. 1999: Leo Burnett Advertising, London
Function: Brand/Account Planner
Accounts: McDonald's UK; United Biscuits (McVitie’s); St Ivel (Golden Churn and Vitalite dairy spreads); The Daily Star newspaper
Responsibilities: Creating the communication strategy for advertising campaigns that supported the overall marketing strategy.
- Targeting the right audience, as well as setting the tone and message of the campaign in accordance with the brand identity
- Using market data, qualitative research and product knowledge to produce creative briefs with which stimulate creative teams into producing innovative ideas for campaigns
- Briefing creative teams and giving feedback on the produced work
- Commissioning qualitative and quantitative research to evaluate the effectiveness of campaigns, and presented the results to clients.
June 1996 – Aug. 1997: Saatchi & Saatchi, London
Function: Junior Brand Planner
Accounts: Toyota (UK) and Hewlett-Packard.
Responsibilities: Same as above but with a lot more supervision
May 1998 – Oct. 1999: TBWA Advertising, London (Student placement)
Function: Account handling support.
June 1996 – Aug. 1997: Leagas-Delaney, London (Student placement)
Function: Brand planning and account handling support