11 / 2009 – 11/2014 Steigenberger Kurhaus Hotel, Steigenberger Hotels and Resorts,
Director of Sales
The Steigenberger Kurhaus Hotel is one of most important
5-star landmark hotels in the Netherlands.
253 hotel rooms including 8 suites and an executive floor
with executive lounge facilities
20 multifunctional conference and event rooms which can
accommodate from 4 to 2500 guests
Largest conference room size of 957 m
Food and Beverage Facilities
6 Food and Beverage Outlets (3 Restaurants, Executive Lounge
and In-Room Dining)
Kurzaal Bar and Grand Café – 40-60 guests
Kurzaal Restaurant – 550 guests
Conservatory – 40 guests
Responsible for the sales organisation and sales targets of the Steigenberger Kurhaus Hotel.
Responsible for a sales team of 3 people, 2 – Sales Managers and 1 external (UK based) consultant, covering the Corporate, MICE, Association and Leisure segment and partial responsibility for reservations department, conference & events department and marketing.
Responsible for preparing and executing annual Marketing and Business Plan for the Steigenberger Kurhaus Hotel, commercial and sales action plans, annual budget and strategy together with the Hotel Manager and Area General Manager.
Responsible for extending existing and new client portfolio in key business segments (Corporate, MICE and Leisure).
Increase market share, vs. competitive set (bench) in key market segments.
Liaison for Global Sales Associates and Regional Sales Teams.
Responsible for Conference & Events and Rooms Forecast.
Responsible for financial reporting and accounts receivables.
Key liaison for all Embassies and Government.
Co-responsible for recruiting team members commercial (Business Development) department together with Hotel Manager.
Responsible for Nuclear Security Summit 2014 on behalf of the
Steigenberger Kurhaus Hotel, welcoming 11 high level delegations.
Assistance in sales process of Kurhaus real estate, through site visits
of potential buyers and intermediaries.
Responsible for Budget & Business Plan, Commercial & Marketing
Plans, Daily Rooms and Conference & Events Forecast.
Member and chairman, for 2 years, of the works council of the
Exploitatie Maatschappij Hotel Kurhaus V.o.f.
05/2007 – 10/2009 Congrex Holland BV (holding), Amsterdam
Congrex Holland BV is a full service event management company, organising meetings, events and conferences, and also deliver association management and travel & accommodations services.
Responsible for extending existing and new client portfolio in both corporate and association segment, with strong focus on mid-sized associations.
Create and present full service proposals (from sourcing, to congress delivery) to corporate & association clients.
Co- responsible for government and association tenders.
05/2006 – 05/2007 Congrex Group, Amsterdam
International Hotel Relations Manager
Venue Sourcing for corporate & association clients of Congrex Group.
Create and present full service proposals (from sourcing, to congress delivery) to corporate clients.
Negotiator and contractor of hotel services and room inventory for corporate clients and government.
07/2004 – 05/2006 Hilton Sales Worldwide, Amsterdam office
International Sales Manager
Hilton Worldwide is a leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. Global Sales office represents BeNeLux clients within the Hilton Chain Worldwide.
Global or International Account Management in Corporate, Meeting & Incentive, Travel trade and Leisure segment. Main corporate clients are operating in the Food and Non-Food industry, Banking & Insurance industry and Publishing industry.
Responsible for Group management. Manage all incoming group inquiries for Hilton Family of Brand hotels.
Office management whereby the main responsibilities are the operational management of the office, including training & coaching of new staff and trainees. Furthermore, I have a shared responsibility for budgets, setting up sales plans and the marketing budget together with the Director of International Sales.
01/2003 – 06/2004 Hilton Regional Sales Office – The Netherlands
Managing accounts, mainly in banking, automotive industry, consulting industry and law firms.
Until Jan. 2004 responsible for Germany (geographical area).
Special projects (sales blitzes / telemarketing exercises).
04/2002 – 01/2003 Hilton Regional Sales Office – The Netherlands
Research and development new markets, industries and accounts, via telemarketing, cold calls and direct mailings.
Special projects (sales blitzes), system training for new sales team members and responsible for special projects (sales blitzes / telemarketing excises).
04/2001 – 04/2002 Hilton Regional Sales Office – The Netherlands
assistant to Regional Director of Sales and Account Management team. Responsible for the day to day co-ordination of operational tasks within Regional Sales office.
11/2000 – 04/2001 Hilton Amsterdam Airport Schiphol
Accounts Receivable Agent
responsible for accounts receivables and credit management for Hilton Amsterdam Airport Schiphol.
02/2000 – 11/2000 Hilton Amsterdam Airport Schiphol
Individual Reservations Agent
Reservations telephone agent. As of May 2000 responsible for telephone and system training for (new) team members of Front Office and Individual reservations at the Hilton Amsterdam Airport Schiphol.